What do termites and architecture have in common?
Music records and airlines?
And what does any of this have to do with
health-care, card-games or cooking ?

Most of us would assume nothing. But out of each of these seemingly random combinations have come groundbreaking ideas that have created whole new fields. In his bestselling book, Frans Johansson takes us on a fascinating journey to the Intersection: a place where ideas from different industries and cultures meet and collide, ultimately igniting an explosion of extraordinary new innovations.

Johansson calls this proliferation of new ideas ¢â‚¬Å“the Medici effect¢â‚¬¢â‚¬”referring to the remarkable burst of creativity enabled by the Medici banking family in Renaissance Italy. In this fascinating book, he reveals how we can find intersections in our own lives and turn the ideas we find there into pathbreaking innovations. Johansson explains that three driving forces¢â‚¬”the movement of people, the convergence of scientific disciplines, and the leap in computational power¢â‚¬”are increasing the number and types of intersections we can access.

In addition we discuss how Godin’s Tribes: We Need You to Lead Us intersects the Medici Effect: What Elephants and Epidemics Can Teach Us About Innovation, and how both intersect theology.

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