Should business leaders use logic or emotion to persuade? by David Phillips | Jul 9, 2013 | Communication, Featured, Leadership | 2 comments If we are primarily emotion-based, business leaders attempting to persuade their employees to follow them through one more change in how the company functions have a practical decision to make. Get more here 2 Comments Brenna Phillips on July 9, 2013 at 8:26 pm Yes. Logic that gets the job done… and done right to run the business… with a tad of emotion to have human feelings for employees and customers, not so many emotions and feelings that they run over the company policies though. Must stand your ground for the benefit of the company. Reply David Phillips on July 9, 2013 at 8:39 pm Actually Brenna, since emotion is the primary driver of behavior, emotional leadership is the best mode of persuasion. Tug at the heartstrings, use stories, change metaphors. Losing an argument doesn’t really motivate Reply Leave a Reply Cancel reply This site uses Akismet to reduce spam. Learn how your comment data is processed.