Finishing great is really hard. I’ve always been a good starter – even a great starter. But finishing well has always been difficult.
Recently, University of Chicago psychologists Minjung Koo and Ayelet Fishbach examined how people pursuing goals were affected by focusing on either how far they had already come (to-date thinking) or what was left to be accomplished (to-go thinking). There results were quite interesting.
Too much to-date thinking, focusing on what you’ve accomplished so far, will actually undermine your motivation to finish rather than sustain it.
Koo and Fishbach’s studies consistently show that when we are pursuing a goal and consider how far we’ve already come, we feel a premature sense of accomplishment and begin to slack off. For instance, in one study, college students studying for an exam in an important course were significantly more motivated to study after being told that they had 52% of the material left to cover, compared to being told that they had already completed 48%.
When we focus on progress made, we’re also more likely to try to achieve a sense of “balance” by making progress on other important goals. This is classic Good Starter behavior – lots of pots on the stove, but nothing is ever ready to eat.
If, instead, we focus on how far we have left to go (to-go thinking), motivation is not only sustained, it’s heightened. Fundamentally, this has to do with the way our brains are wired. To-go thinking helps us tune in to the presence of a discrepancy between where we are now and where we want to be. When the human brain detects a discrepancy, it reacts by throwing resources at it: attention, effort, deeper processing of information, and willpower.
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