Traditional persuasionyoda_stick_figure_of_speech, giving statistics and facts and quotes from authorities has two problems, according to screenwriter, professor, and consultant Robert McKee. First, the people spoken to will have their own set of authorities, statistics, and experiences. While the communicator is trying to persuade them, those people are arguing back in their heads. Second, if the leader does succeed in persuading them, they have done so only on an intellectual basis. That’s not good enough, because people are not inspired to act by reason alone.

Get our latest ebook!

Get our latest ebook, Leadership 4.0: Leadership in a New Millenium! Sign up today!

You have Successfully Subscribed!