by David Phillips | Jan 11, 2017
Nudge Theory: ‘any aspect of the choice architecture that alters people’s behaviour in a predictable way without forbidding any options or significantly changing their economic incentives’ (Thaler and Sunstein, 2008: 6) Public policy has often relied on assumptions of...
by David Phillips | Apr 11, 2011 | Culture, Ministry, Communications
The sixth principle from the Made to Stick is also the first principle that professional communication coach, Lynn Scarborough, says was part of Jesus¢â‚¬â„¢ communication style.‚ That principle is stories.‚ Stories work because they touch people on a number of...
