by David Phillips | Jun 18, 2013 | Communication, Research
Aristotle’s three appeals – logos, pathos, and ethos – are effective tools in the rhetorical framework. Using all three as part of a rhetorical strategy, in fact, is one of the most effective methods of persuading others, and as a result, changing the mind of others....
by David Phillips | Jun 3, 2013 | Featured, Communication
By David Phillips About ten years ago, I took a doctoral class in Mass Communication at the University of Alabama. In part of our discussion, I learned that research begun in the 1940′s began to reveal something very interesting in the field of mass communicating,...
