Whether you want to become more popular among your Facebook Friends or increase the amount of visitors to your Facebook Page, here are seven ways to increase your Facebook traffic:
1. Conversation
Social networking is about being social. As interesting as you may think your breakfast choice is or how cute your baby is, everyone has eaten breakfast before and you are the only one in the world that thinks your baby is that cute. Create some conversation. Make your Facebook Friends look forward to your next update, instead of hiding you from their feed. When people respond, respond back!
When you’re managing a Facebook Page, it’s not all about the next Church event or pot luck. You even need to think past the scripture verse of the day, too. Interesting links and YouTube videos are always solid.
2. Originality
This isn’t Twitter, so don’t re-Facebook.
Make sure your Facebook reflects your personality. After all, these people are your friends.
When it comes to your Church Facebook Page, be sure it’s a reflection of your entire congregation. From the teens to the the seniors, make sure you’re a reflection of your Church Facebook community.
3. Knowledge
Know what your Facebook Friends are interested in. There is a fine line between reflecting your personality and always sharing links to the upcoming Star Trek convention.
The same goes for the Church Facebook Page. It doesn’t always have to be a scripture verse or YouTube sermon excerpt.
4. Positive
Positive posts receive more Likes.
5. Language
Use familiar language and don’t talk over your Friends heads. We get it, you’re smart.
This is a huge key for Church Facebook Pages. Don’t use so much Christianese.
6. You
Pronouns like “I” and “we” attracts less interest than “you.” This brings your reader closer.
7. Input
Ask questions! People like to talk about themselves and love share what they know. Give them that opportunity.
Conclusion
I think we’ll be putting these concepts to use on the ChurchMag Facebook Page!
How about you?
[via All Facebook]
Becky says
Love these tips! I don’t run the church page but I do #2 a lot. May not be Twitter but if you like something that someone else said and want to share it with your friends how do you do that on Facebook without borrowing the RT from Twitter?
Eric Dye says
I think you mostly have to be careful about over doing it.
Dwayne Morris says
Simple, yet valuable information! Especially the tip about using “you” instead of “I”. Wish there was a way to get a list of all the post I have made that people have “liked” so that I could trace the connection of common theme. I believe there is great value in having a narrow focus, but the way my mind works, that’s a challenge.
Eric Dye says
That would be cool. Some in-depth Facebook analytics, eh!
Dustin W. Stout says
Excellent post Eric! If you really wanna go deep, ask a question, then when someone answers in a comment, respond to the comment with another question. Suddenly you have a real conversation, rather than a brief exchange.
Also good to keep in mind that you want to give value. Of you build a reputation of always adding value to people’s lives through your posts, you will build a very strong community.
Dwayne Morris says
EXCELLENT feedback!
Eric Dye says
Dustin is awesome.
Dwayne Morris says
I didn’t follow your advice…Have you had much success with these strategies?
Dustin W. Stout says
I’ve seen a lot of success with this strategy. I’ve had entire blog posts that have come about because of the discussion in a Facebook status.
Eric Dye says
Good stuff, Dustin!
How about diving into this a little deeper? Post it on ChurchMag?
Dustin W. Stout says
One step ahead of you ;)! Expect it later today.
Eric Dye says
WOOT!