Why stories are so compelling

Today, many of the most successful organizations on the planet intentionally use storytelling as a key leadership tool. But why? Storytelling was popular because before writing was developed, the success of communication was measured largely by how much of it was remembered by the audience. But do powerpoints and lectures evoke the same retention?
So why is storytelling so effective in leadership?
In this episode of enNovo Radio, I look at the 10 reasons Paul Smith says storytelling is so effective in leadership. This list comes from his book, Lead with a Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire.

David has been a systems thinker most of his life. He has started three businesses as well as designed and developed systems and processes in existing organizations. He has a Doctorate in Leadership and has also done additional post-graduate work in communications.